新经济局势下
让全球化的中国品牌更有意义
奥美《2019中国CMO报告》

Globalizing in a New Economic Reality:
Making Chinese Brands Matter Globally

Ogilvy 2019 China CMO Study

风云变化的新经济局势下
雄心满志的中国企业如何应对品牌全球化之路的机遇与挑战

Research reveals opportunities and challenges
in building the next wave of global brands from China
amidst a challenging global environment

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